Wednesday, June 15, 2011

Shifts In Advertising

In the past it was a simple set of messages used in advertising. Here are the benefits of buying our product, buy now.

However nowadays companies have moved beyond the simple model of hard selling customers and are looking to build relationships with their clients. Instead of calculating how much money is made per transaction - companies are looking at the lifetime value of a client.

By focusing on creating customer relationships instead of one-shot sales, companies are creating new levels of performance and long-term success by taking a global view in the marketing-sales process.

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