Saturday, June 18, 2011

Customer Reactions To Your Marketing

Understanding how & why your customer reacts to your marketing promotions is an invaluable asset for any company. In this post we will attempt to dissect this process to help you gain higher profits.

The first step is understanding your core audience, knowing who you are talking to and how they react to different messages.

Different prospects will respond to different marketing approaches, knowing what ways your prospect will react to different marketing messages is the role of a marketer.

Its also important to integrate this into customer retention. Using brand reminders to keep your brand at the top of your customers mind and increase the lifetime value of your customers.

Do not assume your customers will simply keep buying from you "just because." You must proactively maintain your brand in your customers mind if you are to keep their business.

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