Thursday, June 16, 2011

Building Stronger Brands

Building strong brands is based off a solid foundation.

This is often achieved through the use of a Unique Selling Proposition (USP). A powerful promise which is unique and cannot be easily promised by another company.

We see that great companies often persue an ideal. The USP is a part of the company, not just the advertising but it is integrated into the core of the companies philosophy. It is communicated to all employees, it is endorsed by top management and the entire organization moves to deliver this unique, powerful form of value to the client.

Top Brands and their respective companies do not just make a promise. They make the most powerful, compelling promise they can deliver upon. They consistently deliver this promise and base themselves upon a single idea that is communicated to the customer at all times.

You must remember that your brand is basically a customers perception of your business, and you must get the strongest, most compelling perception in your market place if you want to become the dominant force in your industry.

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